Research & Development
- Product Development
This category of engineer has the responsibility to leverage
upon a set of known technologies to realize a desired functionality
via the design or improvement of a new or existing product.
It is quite normal that as the marketing engineers visit
customers, they will get inputs from customers about the
weaknesses of their product offerings. They will also get
feedback about what customers wish for in terms of new functionalities.
In many cases, it is possible to realize these objectives
by integrating what is already known about the technologies
in question. No new knowledge needs to be developed to get
this done. What is needed is innovative integration and solution
In this world, there are a lot
more product development engineers than R&D engineers although the definition
of R&D tends to expand to encompass both job categories.
Product engineers are generally not new knowledge generators,
but rather to function as inventors and innovators. They
are experts at adopting new and existing technologies and
knowledge to deliver the solutions that market need.
Here are some key objectives for an product development
- Create new market driven solutions from the current portfolio
of products and technologies.
- Keep track of competition product offerings and innovate
ways to out create them in terms of features, cost
- Keep abreast of new technology trends and innovations
to become early technology adopters for the specific
product portfolios under his responsibilities.
- Build strong alignment with NPI engineers to keep abreast
with the latest manufacturing and supplier technologies
and find ways to leverage
- Typically a product development engineer is an expert
in at least two fields of interest and an integrator
across many other fields.
person can be considered
to be an expert in the chosen field and a technology “super user” in
other areas – A technology integration expert.
A product development engineer should be well versed in
the processes that make up the design chain that starts from
an idea all the way to the realization of a final product.
The engineer understands and is able to build project plans
involving multiple players as well as designing to cost envelops.
Here are some success characteristics for a product development
- An adopter of new and existing technologies.
- An excellent understanding of the product development
- How teams work together to design a realistic and manufacturable
- Able to work with management to facilitate decision
making in a timely manner. – put
well-analyzed scenarios together.
- A large technical knowledge envelops to enable thinking
out of the box.
- Excellent problem solver both technical, process and
human relationship related.