Sales & Marketing
- Marketing Engineer
Sometimes we confuse the Marketing Engineer with the Sales
Engineer. Many people still consider them to be the same
job with different names.
Actually, the jobs are different. However, in many cases,
especially in small companies or companies with a very limited
product portfolio, both jobs are assigned to one person.
Hence the confusion.
As the words indicate, marketing has quite a different meaning
from sales. In general, the difference is that while marketing
develops a brand and market, sales actually works with end
customers to generate orders.
Let’s look more closely at what a typical Marketing
Engineer’s job looks like:
Build market adoption for a
new product. This is an important part of the job. New
out of R&D quite frequently.
The Marketing Engineer makes sure that potential customers
in the target markets are well briefed on the features of
new products, sometimes even before they are actually released.
There are three reasons for this:
- First, is to generate customer interest through communications.
- Second, is to ensure that the product gets sufficient
customer feedback during the design stage.
is to help R&D path-find new opportunities by
bridging them to customers via facilitating dialogs.
markets for existing products. Marketing Engineers have
the responsibility to continually look for new customer
channels for the products you are responsible for. Once
channel is well developed and taken over by the sales teams,
the Marketing Engineers start new initiatives to penetrate
new markets. There are three ways to do this
- Work with customers
to get their products designed into new products and applications
at the customer R&D functions.
- Provide business intelligence to business managers
to facilitate decision-making about investing in
- Continue working on improving the brand image of
some key successful characteristics of a Marketing Engineer:
- An excellent
- A user-level understanding of the products within your
- A strong understanding of the trends of the target
- An excellent grasp of the problems faced by customers
and the applications and solutions needed by
to bridge between internal organizations and customers’,
especially in filling customer value gaps.