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Generic Types of Engineering Careers

Sales & Marketing - Marketing Engineer

Sometimes we confuse the Marketing Engineer with the Sales Engineer. Many people still consider them to be the same job with different names.

Actually, the jobs are different. However, in many cases, especially in small companies or companies with a very limited product portfolio, both jobs are assigned to one person. Hence the confusion.

As the words indicate, marketing has quite a different meaning from sales. In general, the difference is that while marketing develops a brand and market, sales actually works with end customers to generate orders.

Let’s look more closely at what a typical Marketing Engineer’s job looks like:

Example 1:

Build market adoption for a new product. This is an important part of the job. New products come out of R&D quite frequently. The Marketing Engineer makes sure that potential customers in the target markets are well briefed on the features of new products, sometimes even before they are actually released. There are three reasons for this:

  • First, is to generate customer interest through communications.
  • Second, is to ensure that the product gets sufficient customer feedback during the design stage.
  • Third, is to help R&D path-find new opportunities by bridging them to customers via facilitating dialogs.

Example 2:

Develop new markets for existing products. Marketing Engineers have the responsibility to continually look for new customer channels for the products you are responsible for. Once a channel is well developed and taken over by the sales teams, the Marketing Engineers start new initiatives to penetrate new markets. There are three ways to do this

  • Work with customers to get their products designed into new products and applications at the customer R&D functions.
  • Provide business intelligence to business managers to facilitate decision-making about investing in market development strategies.
  • Continue working on improving the brand image of the products.

Here are some key successful characteristics of a Marketing Engineer:

  • An excellent communicator
  • A user-level understanding of the products within your responsibilities.
  • A strong understanding of the trends of the target industries.
  • An excellent grasp of the problems faced by customers and the applications and solutions needed by them.
  • Able to bridge between internal organizations and customers’, especially in filling customer value gaps.

For branding of the institute, Institutes may take appointment of Prof. Vijay Navale for career guidance seminars.

Contact : Prof. Vijay Navale : +91-9822502969

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Contact : Prof. Vijay Navale : +91-9822502969

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